For Immediate Release
Contact: Daniel C. Toomey, Jr.
Title: Chief Executive Officer
Company: Anacapa Marketing Services, Inc.
Phone: (877) 631-5857
E-mail:
Paris, France - May 24, 2005 -Anacapa Marketing Services and Firetide, a leader in mesh networking, announced they have partnered to provide free wireless Internet access to visitors attending the fifth annual "La Semaine Italienne" (Italian Week) festival in Paris, France. The two companies will create a wireless mesh network for the event that will enable wireless Internet to all attending the festivities in Paris' historic 13th district from today until Thursday June 2, 2005. The event celebrates Italy's rich cultural heritage and brings a week of Italian food, wine, writings and film to Paris. This year's festival will highlight the works of Italian poet, film director, and writer Pier Paolo Pasolini.
"It is exciting to be involved with such a rich sharing of culture and heritage" said Daniel C. Toomey, Jr., Anacapa's Chief Executive Officer, "We believe that providing free Internet service extends this sharing and opens the festival to a broader audience throughout the world."
"The Internet has emerged as a primary medium for sharing ideas, thoughts and cultures said Bo Larsson, Firetide's CEO. "We are pleased to extend the reach of La Semaine Italienne by enabling wireless access to everyone attending the event."
The fifth annual "La Semaine Italienne" (Italian Week) festival in Paris, France will be held in various venues surrounding Paris' historic 13th district town hall. Free wireless Internet access will be available for the entire event, with wireless coverage best near the town hall for more information visit http://www.mairie13.paris.fr.
About Anacapa Marketing Services, Inc.
Anacapa Marketing Services, Inc. operates an advertising service designed specifically for free HotSpot operators. The company provides HotSpot operators with the equipment needed to set up a free HotSpot as well as a generous revenue sharing program. Anacapa was founded in 2002 and has offices in Westlake Village, California and Bangalore, India. For more information, visit the company's Website at anacapa.biz, or contact Daniel C Toomey, Jr. at 920 Hampshire Road, Suite V, Westlake Village, CA 91361. Domestic: (877) 631-5857. International: (847) 227-3052.
About Firetide, Inc.
Firetide is a privately held wireless mesh technology company that develops networking equipment to deploy high performance, scalable wireless mesh networks quickly, easily and affordably. Firetide's Instant Networking solution is ideal for building backbone infrastructure for Wi-Fi networks, video networks, and temporary networks in a variety of environments, such as Internet HotZones, airports, hotels, campus environments, or other locations where wiring is too difficult or expensive to install. Investors include Menlo Ventures, HMS Ventures, Hawaiian Electric Industries, and Mitsui & Co. Venture Partners. For more information, visit the company's website at www.firetide.com. 2005 FiretideTM, HotPortTMand Instant Mesh NetworksTM are trademarks of Firetide, Inc.
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For Immediate Release
Contact: Daniel C. Toomey, Jr.
Title: Chief Executive Officer
Company: Anacapa Marketing Services, Inc.
Phone: (877) 631-5857
E-mail:
Turin, Italy - May 4, 2005-Anacapa Marketing Services and Italia Consulting announced they have partnered to provide free wireless Internet access to visitors attending la Fiera Internazionale del Libro (The International Book Fair) in Turin, Italy. The event highlights Turin's rich cultural heritage and sets the stage for 2006 during which Turin will not only host the 2006 Winter Olympic Games but will also be named by UNESCO as the World's Book Capital. In this way, Turin will host a Cultural Olympics that will accompany the Olympic Winter Games.
Daniel C. Toomey, Jr., Anacapa's Chief Executive Officer stated, "We are pleased to bring free wireless Internet service to this prestigious event. The International Book Fair has a long tradition of helping writers from around the world to share their work in an open and innovative way. We believe that providing free Internet service extends this tradition and opens the fair to others wherever they may be." Edoardo Secchi, Italia Consulting's Chief Executive Officer added, "The International Book Fair is truly a world class event. Free wireless Internet service adds to the event by making it more accessible to writers, publishers and book lovers throughout the world."
About la Fiera Internazionale del Libro
La Fiera Internazionale del Libro (the Turin International Book Fair) will be held in the Lingotto Fiere from Thursday May 5th to Monday May 9th 2005 from 10 a.m. to 11 p.m. Free wireless Internet access will be available for the entire event, wireless coverage should be best near registration area at the main entrance to the Book Fair. For more information about the Turin International Book Fair you can visit their website at http://www.fieralibro.it/fieraUK/ . About Anacapa Marketing Services, Inc.
Anacapa Marketing Services, Inc. operates an advertising service designed specifically for free HotSpot operators. The company provides HotSpot operators with the equipment needed to set up a free HotSpot as well as a generous revenue sharing program. Anacapa was founded in 2002 and has offices in Westlake Village, California and Bangalore, India. For more information, visit the company's Website at anacapa.biz, or contact Daniel C Toomey, Jr. at 920 Hampshire Road, Suite V, Westlake Village, CA 91361.
Domestic: (877) 631-5857. International: (847) 227-3052.
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For Immediate Release
Contact: Daniel C. Toomey, Jr.
Title: Chief Executive Officer
Company: Anacapa Marketing Services, Inc.
Phone: (877) 631-5857
E-mail:
Paris, France - November 3, 2004 - Today at the NetWorld+Interop trade show Anacapa Marketing Services, a provider of highly targeted on-line advertising services, announced that it has launched a new on-line advertising network designed specifically for HotSpot operators.
Anacapa's new ad network gives wireless HotSpot owners the opportunity to generate advertising revenue from their HotSpot, while selling more of their own products and services. The network incorporates proprietary clientless, plug-and-play technology. HotSpot visitors are not inconvenienced with the need to download software, as none is required.
Daniel C. Toomey, Jr., Anacapa's Chief Executive Officer stated, "We believe Anacapa's HotSpot service will become an industry standard. As free HotSpot access becomes mainstream, HotSpot operators will need to focus on converting the HotSpot from a cost center to a profit center. As more and more HotSpots crop up in coffee shops, hotels, retail locations, restaurants, and other establishments, the Anacapa network will be there to help operators to turn their HotSpot investments into revenue-generating engines."
To make participation simple, affordable, and beneficial for all involved, Anacapa provides the equipment necessary to participate in its new on-line ad network and offers a generous revenue sharing program to HotSpot operators.
"It's a win-win situation for everyone," said Brandon Meyers, Vice President of Marketing at Anacapa. "HotSpot operators win through increased revenues. Consumers win by being exposed to relevant local offers. Advertisers win by being able to offer highly targeted localized messages - with an unmatched level of geographic accuracy and accountability - to HotSpot visitors."
About Anacapa Marketing Services, Inc.
Anacapa Marketing Services, Inc. provides highly targeted on-line advertising services in countries throughout the world. The Anacapa's unique advertising network is made up of high-caliber Advertising Partners, Network Partners, and HotSpot Partners. Anacapa uses proprietary Internet ad-serving technologies to provide one of the most targeted and effective CPC, CPM, and CPA online advertising solutions in the industry. Anacapa was founded in 2002 and has offices in Westlake Village, California and Bangalore, India.
For more information, visit the company's Website at anacapa.biz, or contact Daniel C Toomey, Jr. at 920 Hampshire Road, Suite V, Westlake Village, CA 91361.
Domestic: (877) 631-5857. International: (847) 227-3052.
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For Immediate Release
Contact: Brandon Meyers
Company: Anacapa Marketing Services, Inc.
Title: Vice President of Marketing
Phone: (877) 631-5857
E-mail:
Westlake, California – 06/01/2004 - Anacapa Marketing Services, a leading provider of geographically-specific online advertising solutions, today announced the development of a unique ad network for the 2004 Athens Summer Olympics. The program provides the first-ever city- and event-specific advertising and promotion vehicle in Internet advertising history. While leveraging its unparalleled ability to deliver relevant content to the right audience at the right time, the Anacapa special event network gives respect and tribute to the Greek heritage and Olympic tradition.
Working with quality network partners like e-Explore, a popular Internet café in Athens, Anacapa will enable advertisers to combine accurate audience demographics with a contextually relevant environment to achieve optimum campaign results. According to Brandon Meyers, Vice President of Marketing for Anacapa, “We’re excited about being at the forefront of bringing new targeting capabilities to advertisers during the 2004 Olympic Games in Athens, and working with in-city Internet café network partners for a truly cultural connection to the Athens market during the summer games.”
Anacapa’s network is optimized to reach the thousands of visitors that will come to Athens for the 2004 Olympic Games, giving advertisers a whole new level of options for campaign optimization. “The situation is a win-win for everyone involved,” says Dimitris Makris, CEO of e-Explore, “and we’re excited about being a part of this ground-breaking program. As a network partner, we stand to benefit tremendously by connecting with advertisers interested in our local base and by learning more about our customers.”
The Anacapa Athens ad network solution gives advertisers an edge in the marketplace – allowing them to measure campaigns at every phase in the cycle in order to ensure that returns are maximized. No longer can advertisers afford to blindly advertise across ad networks, but require the highly-advanced geographic and demographic targeting capabilities inherent only in the Anacapa ad serving infrastructure.
By helping advertisers effectively manage and optimize their online campaigns and drawing top quality network and wireless hotspot partners, Anacapa’s industry-leading ad serving technology will drive superior marketing results and put the surge back into Internet advertising for extraordinary worldwide economic, societal, and business benefits from this historical Athens event.
About Anacapa Marketing Services, Inc.
Founded in 2002, Anacapa Marketing Services is a privately held company located in Westlake, California. Anacapa is an innovator in geographically-targeted online advertising, providing an effective solution for reaching global markets with local ad content. Made up of high-caliber Advertising Partners and Network Partners, the Anacapa Network is one of the most effective and proven CPC, CPM, CPA online advertising solutions available. For more information, visit the company’s Website at anacapa.biz, or contact Brandon Meyers at 920 Hampshire Road, Suite V, Westlake, CA 91361. Domestic: (877) 631-5857. International: (847) 227-3052.
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For Immediate Release
Contact: Brandon Meyers
Company: Anacapa Marketing Services, Inc.
Title: Vice President of Marketing
Phone: (877) 631-5857
E-mail:
Westlake, California – 03/01/2004 - Anacapa Marketing Services, a leading ad network solution provider, distinguished through its unrivaled approach to granular geographic and demographic targeting, today announced the launch of a new program designed to enable advertisers to effectively reach niche groups in emerging markets and to foster relationships with network and hotspot partners in hard-to-reach market segments.
Emerging markets often have high growth expectations but are very difficult to reach, especially with relevant content for a specific audience. Because infrastructures are often immature in emerging economies, it is extremely difficult for advertisers to reach market members, which increases the risk of a low return on expended resources. Anacapa resolves these challenges for advertisers through its ability to geo-target in emerging markets, delivering highly specific advertising messages based upon a wide-range of demographic and geographic specifications.
According to Daniel C. Toomey, Jr., Anacapa’s Chief Executive Officer, “The new program offers special incentives for advertisers and network partners in emerging markets, and gives them the opportunity to contribute to local economic build-up while gaining market share. To facilitate global Internet growth, we’re offering financial incentives to both large international advertisers and local businesses that target emerging markets. While larger advertisers can often spend resources to attempt to reach these niche economies, they often do so with considerable risk of not getting the return needed on their investments. And smaller businesses lack the resources to ‘test the water’ in new markets.” Toomey says, “Our solution mitigates the risk of reaching these members by delivering content based upon specific demographic and geographic segmentation variables and facilitating best decisions through real-time reporting.”
Anacapa’s emerging markets program includes access to a comprehensive level of campaign reporting, which gives advertisers the opportunity to evaluate the impact of their communication messages on the target market. With emerging markets, advertisers may not fully understand consumer differences. With real-time, drill-down reporting, campaigns can be modified quickly for true optimization and greatest return.
The emerging markets opportunity is ideal for network partners that need to gain a deeper understanding of the unique characteristics of its subscriber base, as well. Both advertisers and network partners will gain tremendous insight over time as they take note of the effects of advertising as markets mature. And, with Anacapa, the advertiser always has control over reach and frequency and the network partner is not constrained through exclusivity requirements or volume contracts.
The Anacapa network has moved through a continuous cycle of quality evolution to meet the growing demand for a better and more responsive ad serving solution. And now, with its ability to reach emerging market members with specific, relevant content, it provides the solution to understanding new consumers’ motivation and ability to process advertising content. In young, immature markets, it is imperative that advertisers have the tools they need to help them understand end target behaviors early in the campaign cycle and to be able to refine campaign strategies to appeal to the differentiating attributes that present.
Anacapa hopes to break down global barriers by enabling advertisers to bring the right content to new markets, and giving network partners the opportunity to generate new revenue streams that result from forming closer relationships with their members. This is the ecosystem that will facilitate large scale global Internet growth and diminishing geographic boundaries.
About Anacapa Marketing Services, Inc.
Founded in 2002, Anacapa Marketing Services is a privately held company located in Westlake, California. Anacapa is an innovator in geographically-targeted online advertising, providing an effective solution for reaching global markets with local ad content. Made up of high-caliber Advertising Partners andf Network Partners, the Anacapa Network is one of the most effective and proven CPC, CPM, CPA online advertising solutions available. For more information, visit the company’s Website at anacapa.biz, or contact Brandon Meyers at 920 Hampshire Road, Suite V, Westlake, CA 91361. Domestic: (877) 631-5857. International: (847) 227-3052.
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For Immediate Release
Contact: Brandon Meyers
Company: Anacapa Marketing Services, Inc.
Title: Vice President of Marketing
Phone: (877) 631-5857
E-mail:
Westlake, California – 01/01/2004 - Anacapa Marketing Services, a provider of one of the most comprehensive, geo-targeting advertising network solutions in the industry, today announced that it has expanded its unique ad network in response to growing demand. This dramatic build-out of Anacapa’s network means it now has the capability to serve more than 10 billion ads per month and to take the lead in providing truly local advertising content via the Internet.
Anacapa has experienced steady growth since its inception due to its proven ability to provide advertisers with an unsurpassed level of geographic and demographic targeting, such as by region (country, state, province, city, neighborhood), time (month, week, week-part, day-part, hour), area code, gender, browser type, line speed, and more. This impressive level of tailored local advertising is now enhanced through higher-volume and more robust ad delivery capabilities.
“Even with this greatly expanded capacity, Anacapa still provides unmatched geographic and demographic granularity in online advertising. We have the capability to reach niche targets at the neighborhood level, anywhere in the world,” says Daniel C. Toomey, Jr., Chief Executive Officer of Anacapa. “And now, by expanding the volume capacity of our ad serving technology, we can respond to the increased demand for localized ad content delivery across the Web, which is the only way to optimize campaign results and to gain the maximum return on marketing expenditures.”
Anacapa is totally committed to ensuring that its clients receive the greatest return possible on their advertising investment. Reaching global markets with localized messages and comprehensive reporting enables advertisers to make decisions at critical campaign junctures, so that they get the most out of their campaign resources. And reporting on high volume ad delivery is no problem with Anacapa’s advanced and newly expanded network infrastructure.
Anacapa provides unmatched capability and service, giving its advertising partners deep campaign analytics, the ability to enter new markets, real-time optimization ability throughout the campaign life-cycle, higher response rates, and profitable campaigns. Network partners receive competitive payout rates with total control over ad type and frequency, and gain a deeper understanding of their subscriber base.
Anacapa’s increased ad delivery capacity coupled with its unique ability to provide a superior level of geo-targeting means that advertising becomes accountable and network resources are maximized without compromising control or quality.
About Anacapa Marketing Services, Inc.
Founded in 2002, Anacapa Marketing Services is a privately held company located in Westlake, California. Anacapa is an innovator in geographically-targeted online advertising, providing an effective solution for reaching global markets with local ad content. Made up of high-caliber advertising and network partners, the Anacapa network is one of the most effective and proven CPC, CPM, CPA online advertising solutions available. For more information, visit the company’s Website at anacapa.biz, or contact Brandon Meyers at 920 Hampshire Road, Suite V, Westlake, CA 91361. Domestic: (877) 631-5857. International: (847) 227-3052.
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