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"Seek not every quality in one individual"
Confucius |
Our Network is unique… we not only work with Website publishers but also with network and wireless HotSpot operators to provide unparalleled reach and geographic granularity. In many markets ― especially those outside of the United States ― it is often difficult to target much more than an entire country; this lack of specificity is exacerbated by roaming users and wireless networks. By working directly with Website publishers, network operators and HotSpot operators, Anacapa is able to provide advertising targeted down to the city and, quite often, street and neighborhood levels. Thus, we truly enable localized advertising via the Internet while, at the same time, allow broader campaign messages to better resonate with the demographic actually reached.
Anacapa handpicks its Network and Publishing Partners based upon strict compliance with our Quality Terms & Conditions. We also scrutinize our ad network for possible fraudulent traffic. Our ad serving technology offers high security and fraud detection capabilities. In the event such activity is detected, we take immediate, decisive action to terminate the Network Partner’s relationship with us and to credit advertising accounts as required.
We Provide
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Unparalleled Targeting
Our unique approach enables our network to target by country, region, city and, often, street. Advertising messages can be tailored to meet specific demographics based on parameters such as time of day, location, and behavior.
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True Local Advertising ― Anywhere!
Anacapa enables you to achieve truly tailored local advertising via the Internet through highly specific targeting. Unlike traditional portals that have a limited ability to identify where their ads are served, our network is able to target specific cities and neighborhoods. We provide local businesses with a cost effective means of reaching their customers via the Internet.
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Advertising Un-tethered ― Wireless HotSpots
New research from ON World predicts that by 2009, there will be 700,000 wireless Hotspots worldwide. The study forecasts that the steady increase in the number of WiFi devices in use will cause the total number of Hotspots to grow, and that by 2009 approximately 85 percent of all wireless devices will be WiFi-enabled. Wireless Hotspot users are an elusive and attractive demographic ― yet, we provide the means for advertisers to reach connected Hotspot users on-the-fly! Anacapa delivers an unrivaled level of targeting and management capabilities for wireless advertisers; in fact, through our advanced network, users can be targeted at a specific Hotspot, if desired.
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Event-Based Marketing
Commencing with the 2004 Olympic Games in Athens, Anacapa will offer the unique ability to target visitors at specific events in specific cities using the Internet. We enable advertisers to reach event travelers at Hotspots, Internet Cafes, and hotels during a specific event. Click here to see our schedule of upcoming events.
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